Rangmanch, the latest collection campaign by Ganga Fashions is inspired by the stage as a space where art and fashion come together, with all the rhythm, movement and emotion of Indian cultural art forms.
Shri Hariharan performs at Otlo, in Surat
You are someone who loves music and culture – the recent Otlo event in Surat suggests that! And the pairing of music, and fashion. Can you tell me about your love of music?
Music has always come very naturally to me, it really shapes how I think about mood and rhythm, even in clothing. At Ganga, we’re naturally drawn to culture that feels real and meaningful, rather than flashy or over-the-top. Otlo was a very organic extension of that belief. It brought together music, community, and clothing in a way that felt intimate and real.
Dance, music, and poetry have inspired Ganga Fashion's Rangmanch collection
For the Rangmanch collection, what are the rhythms and dance, and poetry that inspired you?
Rangmanch draws from the idea of performance as a whole, dance, music, poetry, and theatre coming together. We were inspired by the fluidity of contemporary dance forms, the pauses in poetry, and even the backstage moments that people don’t always see. It’s not about one specific form, but about the rhythm of creation itself, movement, stillness, and expression coexisting. The idea of mehfil, an intimate gathering of music, poetry, art was very much on our minds. Rangmanch is really about all of that coming together.
Ganga Fashion's new Rangmanch collection
Can you please tell us about the collection – what kinds of fabrics, colours, and embellishments you have used?
The collection is made using breathable, lightweight fabrics like kota silk, mul cotton, and cambric perfect for everyday wear in warmer months. The silhouettes are relaxed and easy, so you can move comfortably. The colour palette is anchored in Spring/Summer sensibility; it is mostly soft pastels with some muted, earthy tones mixed in, keeping it light and seasonal. We’ve kept the embellishments minimal and subtle, so nothing feels too heavy or overdone.
The quiet luxury of Rangmanch
Is this a festive collection – or occasionwear?
It sits beautifully in between, which was intentional. Rangmanch is not a heavy festive collection. It's not about bridal events or big celebrations. It's what I'd call expressive everyday occasion wear. A woman could wear it to an evening cultural event, a family lunch, an art gallery opening, or simply when she wants to feel put together without being overdressed. The co-ord format makes it easy to dress up or down. We do have occasion co-ord sets in the range as well, but the spirit of the whole collection is ease with intention not formality.
Light fabrics and tiny embellishments define this collection
Everyone is doing co-ords these days – what have you decided to focus on? In terms of fabrics and colours and silhouettes?
Everyone is doing co-ords right now, so for us it was important to be clear about what makes ours different. We focused on three things: fabric, silhouette, and how the set comes together as a whole.
We’re working with mul-cotton and Kota fabrics that have a certain honesty and character to them, rather than synthetics trying to mimic something else. The silhouettes are easy and relaxed wide-leg pants, fluid kurtas, kaftan-style tops because comfort is non-negotiable today.
And then there’s the colour. Each co-ord is thought through as a pairing, not just two pieces put together like yellow with white, brown with cream, or blue with soft green. There are also deeper tones like navy with neutrals, and softer ones like pinks. It’s all kept simple and balanced.
From soft pastels, to primary tones, the colours make the co-ords summer ready
What are the colours beyond pastel – that you were inspired by?
We don’t begin with a fixed colour palette. Instead, we take cues from global forecasting platforms like WGSN, Pantone, Coloro, Pinterest and many more platforms. This season points towards softer pastels alongside stronger primary tones. The collection reflects that direction interpreted in a way that feels relevant to us.
Dyeing, printing, embroidery – It's all done at their Surat facility
Were these fabrics specially created right here in your factory?
While the greige is produced through our associated suppliers based on our specifications, the design language and all further processes are developed in-house. Dyeing, printing, embroidery, stitching, and finishing are managed within our facility, ensuring consistency, precision in colour, and a high standard of quality throughout the collection.
