First Look at the Pininfarina-designed Honda NSX for JAS Motorsport, unveiled at Milano Design Week.

What is the essence of design made in Italy, and why has it captivated the world? From fashion, to architecture, to products and of course, cars, Italy is the epicentre of aesthetic, fine design that is timeless and transcends boundaries. In this exclusive, from the heart piece, Paolo Pininfarina, the Chairman of iconic, Turin-based Italian car design firm and coachbuilder Pininfarina, tells Lifestyle Insider about what Italian design means to him, and how the new drive towards sustainability informs his company’s design direction. Pininfarina has, over the decades, worked with the likes of Ferrari, Alfa Romeo, Lancia, and Maserati – and is also designing yachts, classic car simulators, furniture and appliances, and even homes.

Lando Norris, wins the trophy of the Formula