Lando Norris, wins the trophy of the Formula 1® Louis Vuitton Australian Grand Prix 2025 in Melbourne, presented in its bespoke Louis Vuitton Trophy Trunk

Lando Norris, F1 champion, with his trophy, in front of the LV trunk

The trophy for the winning driver of the FORMULA 1® LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, presented in its Louis Vuitton Trophy Trunk, was awarded to Lando Norris, McLaren driver. This rounds off the first race of the season within the Official Partnership between Louis Vuitton and Formula 1®, and the second Trophy Trunk of the season to be presented, following the FIA Formula One World Championship™ Trophy Trunk.

The LV Trunk

The Louis Vuitton Trophy Trunk, designed to protect and showcase the trophy of the FORMULA 1® LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, was present at several key moments throughout the weekend: during the National Anthem on the starting grid, as well as on the podium during the trophy presentation to Lando Norris.

LV signage and the LV trunk

As the Title Partner of this first Grand Prix of the 2025 season, Louis Vuitton also unveiled a new, creative track signage this weekend, including a specially designed Louis Vuitton signature for the Official Partnership between Formula 1® and the House, displayed on barriers and various sections of the Melbourne circuit throughout the event. The new design, echoing performance—a value dear to Louis Vuitton—recalls the speed and intensity of Formula 1® cars.

LV championship trunk savoir faire

Fitting with the tradition of all custom Louis Vuitton pieces, the FORMULA 1® LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 trophy trunk is crafted at the House's historic atelier in Asnières, in France. The two folding front panels of the trunk are hand painted with a V – both for “Victory” and “Vuitton” – in emblematic green and yellow, recalling the colours of Australia. The interior is covered by black leather to protect the trophy. The exterior is finished with leather trim and the same brass corner protectors, lock and clasps that have been used on Louis Vuitton trunks since the 1860s.

Louis Vuitton's 1905 Le Sac Chauffeur

The Asnières workshop is also where the first automotive trunks were designed under Georges Vuitton, the son of Louis Vuitton, in 1897. Over the following 125 years, Louis Vuitton has remained closely associated with automotive culture. When George foresaw the growing popularity of cars and travel, he created a durable canvas material called “Vuittonite” to substitute for leather, which ensured the trunks could withstand the elements. This invention would evolve into today’s iconic Louis Vuitton canvas.

Crafting the LV trunk

With this latest creation, Louis Vuitton perpetuates a tradition dear to the House: creating trunks to transport, protect and showcase the trophies of the world’s most anticipated and highly prized sporting competitions. From the workshop to the racetrack, overlapping themes of teamwork, precision, and inventiveness bond the two worlds of fashion and sport, and the broader ambition of greatness shared by Louis Vuitton and Formula 1®.

The iconic V logo on the LV trunk

Today, from the atelier to the paddock, teamwork, precision and innovation are amongst the values that bridge the two universes and that underscore the relentless quest towards victory. This is why the new Trophy Trunks, covered by the emblematic Monogram of the House, will be emblazoned with the iconic “V”, in a unique local colour scheme for each race against the classic brown background.

LV has sponsored automotive events

The surging global popularity of Formula 1® means that more and more people will witness the sport’s iconic and emotional moments, with Louis Vuitton ensuring that every triumph lives on and perpetuates the tradition that marks new milestones, each time confirming that “Victory travels in Vuitton.”

LV Classic Boheme Run

Over the Maison’s history, precious sporting items belonging to world-class athletes have been entrusted to the packing care of Louis Vuitton. Perpetuating and building upon this cherished tradition, Louis Vuitton creates trunks to transport and showcase trophies for the world’s most emblematic sporting competitions and awards. Imbued with emotion, these adventures continue to mark new milestones in the Maison’s history, an ongoing testament that “Victory travels in Vuitton” and that excellence in sports is echoed in the values of Louis Vuitton. Since its first partnership with the America’s Cup in 1983, Louis Vuitton has joined forces with the world’s most prestigious sports competitions, including FIFA World Cup™ (2010, 2014, 2018, 2022), League of legends (2019, 2020), Davis Cup (2019, 2020, 2021, 2022), Roland Garros (2017, 2018), NBA (2020, 2021, 2022), Formula 1 Grand Prix de Monaco™ (2021, 2022, 2023, 2024), Rugby World Cup France – 2023, Ballon d’Or® (2023, 2024), Olympic & Paralympic Games Paris 2024, Australian Open (2023, 2024).