A new, experiential Amaris jewellery boutique opens in Banjara Hills, Hyderabad, the first of many planned this year, with a new capsule collection inspired by the city.

Prerna Rajpal

Contemporary fine jewellery maison Amaris, founded by Prerna Rajpal, has opened its first flagship in Banjara Hills, Hyderabad, a decade after the brand’s launch in Delhi.  

Imperial Code Necklace

Founder and creative director Prerna Rajpal has carved a distinct identity for Amaris over the past decade, blending bold aesthetics, heritage craftsmanship, and storytelling in its jewellery pieces. The Hyderabad store marks the beginning of Amaris’ national retail expansion, with more locations planned across India in the coming year. Attending the launch event were some of the city’s glitterati, such as Sudha Reddy, Bobby Kandhari, Archie Paranji, Dr. Manjula Anagani, Dr Kamala Anagani, Dr. Kavitha Kovi and Sumana Paruchuri.

Prerna Rajpal and Sudha Reddy

“Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,” says Prerna Rajpal. “This city’s design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter. With our new space and the debut of ‘Hyphen’, we’re inviting clients to experience fine jewellery not just as adornment, but as personal storytelling—bold, refined, and timeless.”

Heritage Statement at the Amaris boutique

An Experiential Boutique

Spread across 2,750 sq. ft., the Hyderabad boutique is designed as a fully immersive experience. More than a retail space, it reflects the Amaris woman—modern, expressive, and unapologetically herself. The store is thoughtfully divided into three key segments: On The Go: Elevated essentials for everyday wear; Glitterati: Cocktail jewels that make a statement; Heritage: Bridal and heirloom pieces steeped in tradition

Store entrance
An invitation-only VIP Lounge offers a private styling space with early access to limited collections and bespoke design services. The store also features interactive digital touchpoints, a curated campaign showcase, and the iconic Amaris Blue Wall, tying together the brand’s digital-first and design-led philosophy.

Emerald Dusk Necklace

‘Hyphen’, a Collection for Hyderabad

To commemorate the launch, Amaris debuts ‘Hyphen’, a capsule collection available exclusively at the Hyderabad boutique. Inspired by the meeting of worlds—North and South, heritage and innovation—the collection features Zambian emeralds, kunzites, tourmalines, and F-G color diamonds, each piece balancing drama with finesse.

Sunburst Earrings