The ultimate tribute to icons of watchmaking and motorsports, and borne out of a deep connection from the thrills of the race track, TAG Heuer and Porsche – both founded by self-taught visionaries – join forces to celebrate a bold new partnership, by unveiling the TAG Heuer Carrera Porsche Chronograph and its new Hollywood brand ambassador – the first of many highlights that promise to be the gold standard in brand integration.

The TAG Heuer Carrera Porsche Chronograph

They both share one of the biggest names in racing history, Carrera (which literally means ‘race’ in Italian), when their friendship blossomed on the thrilling race tracks of Le Mans, but theirs is a partnership that goes beyond sports, since both Swiss luxury watchmaker TAG Heuer and German sportscar major Porsche were founded by self-taught visionaries with an independent mindset, who strove to create the ultimate machines of precision and quality. With an interlocking history – from technical firsts and Le Mans races to actor Steve McQueen, to the TAG turbo engine, and three world titles in Formula 1 – the megabrands TAG Heuer and Porsche have both made the most of their rich histories and cutting-edge technologies to deliver world firsts and the best of the best.

TAG Heuer and Porsche - racing to the finish line together TAG Heuer x Porsche REVEAL 2021

The Beginning of Something New and Bold

These two brands have announced their new partnership: an alliance between two brands whose shared DNA in motorsports and racing forges a long-term collaboration – from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, has just been unveiled as the first celebration of these iconic brands, and proudly wearing it behind the wheel of the Porsche Carrera, is Hollywood actor Patrick Dempsey. Since their founding days, both brands have both shared maverick spirits, a streak of invention, and challenges aplenty.