Virtual Sale

The fourth edition of the FDCI Designer Stockroom goes “online” – over 100 designers are participating, with up to 70 percent off on merchandise.

Lifestyle Insider Kangana Ranaut at the Grand Finale for FDCI LMIFW SS'20

In keeping with the rapidly changing times, the Fashion Design Council of India (FDCI), has embraced new technologies. Thus, the Designer Stockroom, one of the most anticipated sale, is now online, in its fourth edition. It will be held from July 31 - August 2, 2020. (

Over 100 designers will retail their collections at up to 70 percent off. The FDCI will create a one-stop portal for participating designers on the FDCI website, where customers will be directed to the “Designer Stockroom” section on the designer's website. This sale will be promoted extensively, both offline and online.

“We received many queries on the stockroom sale as it has been a huge crowd puller for the last three editions,” says Sunil Sethi, Chairman FDCI. “Despite the challenges the fashion world is facing at this time, we wished to get the momentum back by initiating sale, through the Designer Stockroom online. This will help cash-strapped businesses and aid them in modernising their business to enable an e-commerce portfolio, which is the future of fashion.”

Lifestyle Insider Collection by Manish Arora showcased at FDCI LMIFW SS'20

Interestingly, there is no application fee or revenue sharing for this initiative, as the idea was to get the sales wheels rolling. The FDCI is also working on the Designer Showroom, which will be a B2B platform. It aims to connect designers with domestic and international buyers for future collections. This exclusive business platform will be “live” for the upcoming season, taking FDCI towards a 360° digital transformation. In continuation with this aspect, the FDCI is also preparing for the India Couture Week and India Fashion Week, which are slated to be in the phygital/digital space.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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