Diesel crafts a brand new story for the history-making season of Fall 2020, where memories and happy reflections serve as a panacea for this rather epic year.
Diesel's Unforgettable Denim Fall 2020 campaign recalls memories of what didn't happen this year, like the Andes Hiking Trip
Denim is something that always gets better with experience, a wearable record of one’s life and times. Fashion maison Diesel’s Fall 2020 campaign, is rooted in one of denim’s key, longstanding elements: memory. The pen marks on the pocket? Doodles during a long flight to a faraway location… A scrape at the hem? Collect these moments no matter what; not even 2020 can cancel a great pair of jeans.
Diesel's Unforgettable Denim Fall 2020 campaign commemorates all the things you didn't do this year
In what has been a generation-defining year, Diesel invites people – the world over – to celebrate the beautiful memories made in lieu of the plans that had to be put on hold and wear these unexpected highlights with pride. For all the trips, events, parties, plans, ceremonies that could not take place in 2020, we are finding the opportunity to tell the surprise stories, the connections that were made, the fun that was had, and the positive silver linings.
The intention is to commemorate what we could not do and the memory-making moments that ensued in the absence of those plans. A birthday party called off? Celebrate it by remembering it. A surf trip postponed? Create a keepsake for what might have been and use it as inspiration to plan for a later date – always with your favourite, unforgettable denim.
Diesel's Unforgettable Denim Fall 2020 campaign celebrates memories like no other denim
Diesel will also be partnering with different cancelled events, like the Untold Festival, one of the most renowned music festivals in the world, to create a series of limited-edition denim trousers called the 2020 Fallen Edition.
Diesel’s AW20 collection is at your nearest stores (with home shopping and distance selling facilities) as well as on ecommerce platform Tata CLiQ.
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