Continuing its legacy for reflecting true artistry through fragrance, Muscat-based parfumier Amouage brings another passion-fuelled creation to perfume devotees worldwide. Rose Incense, which was previously available exclusively at Selfridges (UK), is now on the shelves at select Amouage boutiques around the world (and duty free shops) as well as on www.amouage.com, shipping to over 75 countries. Inspired by Orson Welle’s dramatic storytelling of Citizen Kane's unsolved 'Rosebud' mystery, French perfumer Bruno Jovanovic skilfully combines soft rose and powerful incense to echo life's most vivid and celebrated experiences shaped by moments of tribulation and strength.
"Rose Incense was created in 2019 as the debut of the ‘It's all about…’ Collection, and perfectly encapsulates Amouage's unwavering commitment to creating long-lasting and innovative fragrances that are loved and worn internationally," says Renaud Salmon, Amouage's Chief Experience Officer. "In response to high demand, we're delighted to be able to share this fragrance with our valued clientele around the world. A love story between incense and rose, it is a rich sillage that imprints the skin, perfect for those looking to complement their fragrance wardrobe with something extraordinary."
Keeping with the brand's signature story-telling tradition, the fragrance is an olfactive interpretation of Citizen Kane and the dramatic web of human emotions within the film. Rose Incense is a manifestation of feelings of imperfection, loss, power, mastery and wealth balanced into a sophisticated and sensual scent. A fragrance that emerges from the uncertainty of life, Rose Incense is for those who never give up, who rose from the pits of despair to new staggering heights with nothing but their ambition and determination.
Rose Incense is floral and woody with unique and contemporary elements. With Rose at its heart along with myrrh and frankincense at its base, the fragrance evokes a complicated tale of epic proportion. The fresh, clean and citrusy undertones of its top note elemi, bring the fragrance together with serenity.
"The inspiration came from the duality between power and innocence that is found in the movie Citizen Kane,” says Bruno Jovanovic. “I went looking for the most luminous and the most innocent rose I could find. To contrast the rose, I used the power and the uplifting properties of incense. What I had in mind were all these contrasts between red and black, innocence and power, clarity and smoke, radiance and darkness, rose and incense.”
"When you create a fragrance for Amouage, a key element is power, tremendous power,” says Bruno. “When you wear this fragrance, it is like having a cloud preceding and announcing you and following you. It lasts. It's like wearing a cloud of mystery."
Available in 50ml Eau De Parfum, Rose Incense comes in a compact and luxurious livery inspired by a small book. With its clean lines and gentle curves, the bold deep red bottle makes the perfect 'compagnon' on its wearer's journey of life.
Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.
Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.
It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
Mail us @ email@example.com