Gucci’s Link to Love is a timeless collection of gender-neutral jewellery that evokes the eternal nature of love, with a sleek, geometric 1980s aesthetic.

Gucci Jewellery Link to Love

After Gender-neutral fashion, it’s now time for gender-fluid jewellery. Gucci’s Link to Love is a new collection of contemporary, gender-neutral jewellery that represents the infinite cycles of life, romance, and togetherness. A selection of sleek, geometric styles that can be stacked together, these pieces are reminiscent of the ‘80s but with a modern feel: once gifted, they literally create a link to love.

The collection is crafted in three colours of gold – yellow, white and pink – and includes rings, bracelets, necklace,s and a variety of earrings. The Gucci logo is used throughout as a decorative element, infusing pieces with brand recognition.

Gucci Jewellery's Link to Love stackable rings and bracelets

The octagonal shape of the rings and rigid bracelets evokes the idea of the number eight as a symbol of infinity, but it also allows for perfect stacking. The selection comes in 18 k white, yellow, or pink gold, in a plain finish, with studs, or finely engraved with modern-looking stripes. The rings are available in different widths, from three to six millimeters. The bracelets feature an easy-to-open clasp. Some of the rings are embellished with gemstones and diamonds: the plain band comes in white gold set with a pavé of diamonds, while the striped version is set with green tourmalines, rubellites, or baguette-cut diamonds.

Gucci's Link to Love collection of rings and bracelets

The collection also includes fine necklaces, bracelets and earrings, all featuring a small bar pendant displaying the Gucci logo as a graphic detail. The necklaces with a delicate chain and a central bar pendant come in 18 k yellow or pink gold, as well as in white gold with a diamond-set bar. A new addition, the Lariat necklace, which emphasizes the neckline in a refined way, comes in 18 k yellow and pink gold, or white gold with diamonds, and loops around the neck without a clasp, fastening through a sliding circle element. The chain is finished with a bar pendant.

Gucci Jewellery Link to Love features geometric designs

Similarly, fine bracelets and earrings are offered in 18 k yellow and pink gold, or white gold with a diamond-set bar. The pendant earrings have a dangling design and a thin chain. The bracelets are adjustable in length, thanks to a special closing mechanism: the clasp closes directly onto the chain and is blocked by two studs.

Gucci's Link to Love rings

The collection is also featured in images and a film shot by Angelo Pennetta. Taking inspiration from ‘60s fashion and beauty editorials, the campaign comprises a series of close-ups in a lively and modern interpretation of vintage portraiture while playful hand gestures and strong poses allow the jewellery to shine at the forefront of each composition.

Campaign Credits:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Angelo Pennetta
Make Up Artist: Thomas De Kluyver
Hair Stylist: Malcolm Edwards