The House of Rose opens its landmark experiential flagship in Mumbai’s historic Ballard Estate, combining an immersive luxury retail experience, as well as the finest spaces to indulge in the finest F&B.

The House of Rose in Ballard Estate, Mumbai

What began as a small boutique in the heart of Mumbai’s Opera House jewellery district, Rose, founded by Purnima Sheth on 11 January, 1981, took a pivotal turn when her younger brother, Biren Vaidya, joined the business. Biren’s artistic flair and entrepreneurial vision transformed Rose from a niche jewellery store into the pioneering brand that it is today offering fine jewellery, luxury watches and lifestyle accessories.

Biren Vaidya Managing Director, The House of Rose

And now, House of Rose, has thrown open the doors of its flagship experiential destination in the historic Ballard Estate of Mumbai. This unique space seamlessly combines contemporary design with heritage architecture, reflecting the brand’s journey while resonating with modern sensibilities. Biren Vaidya’s vision and design for this one-of-a-kind flagship store were brought to life by Zaki Sheikh, the founder and principal architect of Parthenon Architects, who meticulously implemented every detail, turning Biren’s dream into reality.

Luxury for Every Generation

Recognizing the need for reinvention every two decades, Rose has consistently evolved to remain relevant and synonymous with luxury. In its second phase, Rose opened its Breach Candy store, and now, this new experiential retail destination in the architecturally rich, colonial-era precinct of Mumbai promises to redefine the luxury jewellery & watch shopping experience, offering an immersive journey into the world of Rose. With its rich heritage and visionary approach, The House of Rose is poised to further establish itself as an Indian luxury brand of global acclaim.

“The House of Rose redefines luxury by blending the finest craftsmanship with immersive experiences,” says says Biren Vaidya, Managing Director and Founder, House of Rose. “From its art-inspired outdoor installations to its intimate, bespoke service-driven spaces, the House of Rose is a destination where innovation meets tradition, and where every visit becomes a story worth sharing.”

The House of Rose, external view

A New Language of Elegance and Experiential Luxury

Today’s luxury consumer values understated sophistication – often referred to as silent luxury. Rose has masterfully embraced this concept, curating an experience that transcends material possessions, focusing on personalised service, artistry, and timeless design. At the House of Rose, customers encounter not just fine jewellery but an immersive luxury experience that blends heritage, trust, aspiration, and contemporary refinement.

The House of Rose, internal view

The House of Rose at Ballard Estate, Mumbai presents a unique blend of fine jewellery, world-class artistry, and bespoke experiences that elevate luxury retail to new heights. From the stunning Outdoor Museum to the carefully curated spaces of the Centre Stage and Mezz, this destination offers a journey through opulence, creativity, and craftsmanship, ensuring every moment is memorable and immersive.

THE OUTDOOR MUSEUM

The House of Rose welcomes visitors with its Outdoor Museum, a one-of-a-kind installation featuring nine 7.5 x 7.5-foot arched display windows elevated four feet above the road. Each window showcases bespoke three-dimensional art installations created by contemporary Indian artists, inspired by the DNA of iconic luxury brands. This innovative concept bridges the worlds of luxury and art, creating an aspirational experience for connoisseurs and passersby alike. The Outdoor Museum transforms the façade of the House of Rose into a vibrant platform, celebrating creativity and craftsmanship on a grand scale.

THE CENTRE STAGE – GROUND FLOOR EXPERIENCES AT HOUSE OF ROSE

The Centre Stage on the ground floor offers a series of immersive brand-centric experiences, each designed to captivate and inspire:

The Rose Experience: This experience takes clients on a journey through the brand’s heritage, highlighting its innovative designs and artisanal excellence via its signature collections.

The Bulgari Experience: Here one finds the bold elegance of Bulgari, with an installation inspired by its iconic Tubogas design. This three-dimensional display reflects Bulgari’s Roman roots and its mastery in blending tradition with modernity.

The Franck Muller Experience: Celebrate the art of high horology with Franck Muller’s daring designs and technical ingenuity. This installation showcases the brand’s signature complications and avant-garde approach to watchmaking.

The Watch Bar

The Tag Heuer Experience: Feel the adrenaline of Tag Heuer’s sporting heritage through a dynamic installation that emphasises precision, performance, and the brand’s commitment to pushing boundaries.

The Chopard Experience: Step into the world of Chopard, where timeless elegance meets ethical innovation. This display highlights Chopard’s dedication to sustainability and its exquisite jewellery and timepiece creations.

The Blancpain Experience: Explore the legacy of the world’s oldest watch brand, Blancpain. The installation celebrates its rich heritage, classic designs, and mechanical sophistication.

The Omega Experience: A tribute to Omega’s pioneering spirit, this experience showcases the brand’s role in space exploration, sports timekeeping, and precision engineering, offering a glimpse into its iconic timepieces.

The Gardens of Babylon

A Moment Inspired by the Hanging Gardens of Babylon: A striking photo opportunity that combines lush greenery and dramatic design elements, evoking the splendor of one of the Seven Wonders of the Ancient World.

The Mezz

THE MEZZ: FIRST FLOOR EXPERIENCES AT HOUSE OF ROSE

The Mezz, located on the first floor, provides an intimate and luxurious environment, offering a range of immersive and personalised experiences:

The SICIS Bar

The SICIS Experience: Named in honour of Rose’s partnership with SICIS, this exclusive bar exudes sophistication, offering a curated setting for elegant gatherings. It combines stunning mosaic artistry with a luxurious hospitality experience.

The Ideation Table Experience: A creative hub where clients can collaborate with designers to bring their bespoke visions to life. From sketches to final designs, this space is dedicated to personalised creations and meaningful conversations.

The King's Table at Rose

The King’s Table Experience: Designed for grand celebrations, this opulent setting offers an unmatched dining and social experience, evoking a sense of regality and grandeur.

The Fine Dining Experience: A curated culinary journey that harmonizes luxury and gastronomy. Every dish is a masterpiece, designed to complement the ambience and elevate the dining experience.

The Gem Lab Experience: A deep dive into the fascinating world of gemstones, where clients can explore the unique qualities, grading, and certifications of solitaires and rare gems. This scientific yet aspirational journey is enhanced by state-of-the-art technology and expert guidance.

The Therapy Room: A curated luxury retail space offering a selection of exceptional gifts across various categories, perfect for those seeking unique and exquisite offerings.

The Treasure Chest Experience: The pinnacle of luxury and exclusivity, this private experience offers a bespoke unveiling of high-jewellery masterpieces. Each piece is presented with a detailed story, certification, and an audio-visual journey that enhances the emotional and artistic value of the jewellery.

A New Era of Experiential Luxury

“The House of Rose redefines luxury by blending the finest craftsmanship with immersive experiences. From its art-inspired outdoor installations to its intimate, bespoke service-driven spaces, the House of Rose is a destination where innovation meets tradition, and where every visit becomes a story worth sharing. ”says Mr. Biren Vaidya, Managing Director & Founder, House of Rose.