Ray-Ban’s latest campaign invites adherents to seize the moment and celebrate life, no matter who’s watching, with some of the most iconic frames from its archives, over the decades, refashioned in a contemporary way.

Still from Ray-Ban's You're On campaign

We celebrate light, even in the darkest moments. We’ve got our Ray-Ban sunglasses and we’re more than ready to beat you at your game. We’re on. In a holiday season like this one, now more than ever the brand realizes that it’s time to be true to yourself. Ray-Ban’s new campaign You’re On, celebrates life lived in the moment in snapshots of authentic, uninhibited joy. It captures spontaneous moments of genuine behaviour, lived as the most authentic version of yourself.

Ray-Ban's I shaped Octagons

Celebrating Ray-Ban’s timeless essence, the fashion brand’s latest campaign features iconic frames that feel more authentic than ever. The I-Shaped Octagons embody the joyful free spirit of the 60s and 70s, with their oversized geometry and expressive personality. Back from the Ray-Ban archives, they are built for being yourself in, and grabbing life with both hands.

Ray-Ban Frank with green lenses

Straight from the 90s, the Frank features the original colours and vintage gold Ray-Ban logo. The light metallic frames are made for fun and creativity, whatever version of yourself you want to be. And the Wayfarer, born in the 50s, has been loved by dreamers, adventurers and pop-culture legends ever since. The Wayfarer family continues with the State Street. Its elegant, squared shape, crafted from acetate and available in a selection of colours, creates a contemporary style.

Ray-Ban Wayfarers

The campaign portrays two gamers playing pinball, giving it their all, unaware of their surroundings. Today, people are always under the eyes of others; conditioned to overthink their lives rather than live in the moment. The protagonists in the campaign, showcasing their Ray-Ban styles, revel in their truest selves, enjoying the moment no matter who is watching. The idea is that wearing Ray-Ban gives you that confidence to live your best life.

Ray-Ban_You're On campaign

The campaign is currently live on social media platforms, creating engagements at multiple levels.