Louis Vuitton’s new LV Footprint Soccer shoe, designed by Pharrell Williams, sets hearts racing off the field, while the new Beanie with all the maison’s insignias defines a stylish era of slouch.

Louis Vuitton's new Footprint Soccer Shoes

An authentic soccer boot design

There’s a new shoe in town, and it just might out-dribble the rest. Within the Louis Vuitton Men’s Spring Summer 2025 collection, presented as an extensive runway show, a series of LV Footprint Soccer shoes completes the globetrotting identities on display: travellers, workers, athletes, stars. The LV Footprint Soccer is the first of its kind designed by Pharrell Williams – inspired by authentic cleated boots from the world of field sports.

This sleek sneaker, consisting of a laced calf leather upper and a padded rubber outsole, expresses brand signatures throughout its design. Floral motifs taken from the Louis Vuitton Monogram and an interlinked LV logo are stretched to form a stylized, five-toed footprint on the articulated sole, giving it the ability to leave an LV stamp on soft ground.

Louis Vuitton LV Footprint Soccer Red

The upper is quilted in sloping lines around the toe, ramp, and heel, informed by a modern soccer cleat’s specified support and aerodynamism. A leather tongue, which folds forward to cover a monogrammed shoelace, is embossed with a specially designed LVERS UNITED logo that references the professional soccer universe. The distinctive LV logo is repeated in large format as a double-quilted detail on the side of the shoe, above a smaller Vuitton stamp in an athletics-intoned font. The year 1854 appears on the back, as a nod to the House’s beginnings.

Louis Vuitton LV Footprint Soccer Green

The LV Footprint Soccer arrives in a bold, monochromatic palette, each a single, solid hue with white highlights: black, white, blue, red, or forest green. Its outsole is a continuation of the upper’s color, with prints in a lighter shade to further effect dimension.

Louis Vuitton Men's Beanies

The new LV Crush Beanies

Gear up and head out in style with the Louis Vuitton beanie, which has become a de rigueur accessory – practical yet expressive, it easily showcases the insignias and patterns representative of the House’s heritage. The LV Crush Beanie expands on the succinctness of such a statement piece, epitomizing a strong, simple silhouette that sits comfortably atop the head in a thick fold.

LV Men's Beanies in the Damier motif

The emblematic Damier motif, invented by Georges Vuitton in 1888 for a set of canvas luggage, is translated to soft wool knitwear and then again reimagined in Louis Vuitton’s signature Damoflage, which fuses the balance of mapped out checkerboard squares with the organic tonality of pixelated camouflage.

Louis Vuitton Damier Crush Argyle Beanie in Beige, Pre-Collection, SS25

The LV Crush Beanie is also seen in an innovative 3D Monogram style, which utilizes a knitting technique that emboldens and gives dimension to a repeated, tone-on-tone LV Monogram. The effect is jacquard-like, imbuing the thoroughly modern design with a sense of artisanal heritage.

The new LV Men's Beanie

The LV Crush Beanie is defined by its versatility and vivid identity. Proportionally enlarged motifs create an off-kilter appearance, made with supple, meticulously crafted wool or cotton blend yarns in weaves loose enough to comply with multiple folding arrangements, from baggy to bunched.