Reworking the shape of the Palme
It’s a meeting of minds, beauty, and clout. Louis Vuitton unveils its newest Dauphine bag campaign, starring Deepika Padukone, Emma Stone and Zhou Dongyu, shot by Ethan James Green.
Newly announced as Louis Vuitton’s latest House Ambassador, esteemed Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone, stars in her first leather goods campaign for the Maison. With over 30 feature films to her credit – including Piku, Padmavaat and most recently Gehraiyaan– the actress has notably been named a member of the jury of this year’s 75thCannes Film Festival. In 2018, Time Magazine named Padukone as one of their “100 Most Influential People”.
She was also recently awarded the TIME 100 Impact Award for her contribution to the Field of film and Entertainment. In 2015, she set up “The Live Love Laugh Foundation”, whose programmes and initiatives aim to destigmatise mental illnessand raise awareness regarding the importance of mental health.Padukone has been touted as one of Indian Cinema’s most loved and successful actresses to date, and her achievements have made her an icon of recent times.
Padukone is the first Indian to be signed as a House Ambassador by Louis Vuitton. Following a strong collaborative relationship with the Maison, including an appearance in Nicolas Ghesquière’s novel-inspired Pre-Fall 2020 campaign, the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton.
Against clean backdrops of white and gradient blue, the Dauphine is incarnated by three internationally acclaimed actresses, each independently embodying a characteristic of the femme Dauphine. Deepika Padukone captures her free-spirited nature, ready to seize the day, Dauphine in hand. Oscar-winner and long-standing House Ambassador, Emma Stone, nods to her timeless elegance, a classic yet contemporary companion; while Zhou Dongyu, a pillar of contemporary Chinese cinema, looks to a woman of sophistication and strength, adept at navigating the world as the universes of Louis Vuitton alike.
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Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.
It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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