Milanese rapper of Tunisian origin Ghali, is Italian megabrand United Colors of Benetton Brand Ambassador for 2021, and will create a capsule collection for the maison, in a collaboration that highlights its founding values of multiculturalism and integration.
GHALI - the Tunisian-origin Milanese rapper. Photo by James Mollison
A rapper whose signature sound is a blend of styles, Ghali – already one of the most influential artists of his generation – will become the face of the United Colors of Benetton brand. As part of the new collaboration, Ghali, who is currently in the studio working on his latest album - will create a capsule collection and content for the Italian maison that will celebrate both his and the brand’s values.
Tunisian-origin Italian rapper Ghali embodies many of the values of United Colors of Benetton
For the first time, United Colors of Benetton is linked to an artist who perfectly embodies the label’s values. Born in Italy to Tunisian parents and raised in the suburbs of Milan, the melodies of his songs mix oriental and electronic sounds, while the lyrics speak explicitly of dialogue and integration, with verses in Italian, French and Arabic.
Milanese rapper Ghali is the new Brand Ambassador for United Colors of Benetton
“We admire his style, his ideas, his attitude,” says Massimo Renon, CEO of Benetton Group. "We are thrilled to partner with a great artist, especially one who shares our values.”
“Every opportunity to experiment and expand my art delights me,” says Ghali. “I am very proud and happy to create a capsule collection for a brand like United Colors of Benetton. It’s a great challenge and I can't wait to get to work.”
Ghali is busy designing his first capsule collection for United Colors of Benetton
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