Founder Arianna Ajtar invites guests to celebrate the future of womenswear, as her label enters its tenth year.

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Mars the Label, the British-based womenswear brand renowned for its bold, empowering designs, hosted an exclusive dinner event in London on February 4th at The Nomad Hotel. This intimate gathering, attended by industry tastemakers, marks a pivotal moment in the brand's evolution as it embarks on a new era, just months after celebrating its ninth anniversary.

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Founder Arianna Ajtar welcomed influential women from diverse sectors to join her in celebrating Mars the Label’s vibrant community of ‘Mars Girls.’ The event provided an opportunity to connect, collaborate, and embrace the brand’s bold vision for the future of elevated womenswear. Guests were treated to an evening that highlighted the brand’s continued commitment to empowering women of all shapes and sizes, encouraging them to express their individuality through the transformative power of fashion.

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Ajtar shared that the rebrand reflects Mars the Label’s commitment to simplicity, confidence, and timeless femininity. The new iteration of the brand celebrates the ‘Mars Girl’—a captivating, motivated woman who moves at her own pace and competes only with herself. With sultry silhouettes, statement accessories, and an unmistakable attitude, the Mars Girl commands attention effortlessly.

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The evening also showcased a few notable ‘Mars Girls,’ including Jessy Potts, Charleen Murphy, Mary Bedford, and Holly Scarfone, who embody the empowering vision of the brand.

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As the brand’s visionary founder and CEO, Ajtar emphasises: “I want Mars to be a community of people who feel like their best selves when wearing the brand—women who enjoy what they do and exude confidence in every aspect of their lives,” says the brand’s visionary founder and CEO, Ajtar. “This new era is all about designing differently for the greater good, developing desirable pieces of passion that our Girl is proud to wear. It prioritises sculpting and contouring to highlight the feminine features, lines, and shapes that make our Girl unique.”

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Founded in 2016 by visionary designer Arianna Ajtar, the brand had humble beginnings, right from her family home in Manchester, UK. The brand has since flourished into a global sensation. Its rise across sectors of the industry has cemented its status as the destination for women of all shapes and sizes, with an eclectic array of offerings, from swimwear to dresses, from loungewear to accessories.

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