Gucci Pre-Fall 2025 is all about unrestrained tailoring and capturing the free-spirited Zeitgeist of the 1970s, in a contemporary style.

There’s been no decade like the 1970s, with its insouciance, flamboyance, and general joie de vivre. And nothing marked this decade more than the sheer confidence of the couture of the day. Gucci’s Pre-Fall 2025 collection explores this very essence of the 1970s, capturing a sense of boundless freedom and weaving it with a contemporary vision of the House’s heritage. This interplay between past and present breathes new life into the codes of the brand through a visual language that is rich with experimentation, craftsmanship, and distinctive details.

Tailored silhouettes

The signature casual grandeur at the heart of Gucci’s DNA is once again the narrative thread of the collection. Feminine and masculine silhouettes share a sartorial foundation yet follow distinct paths: sensuality for women, and effortless ease for men.

Gucci Pre-Fall womenswear

For women, tailoring strikes a balance between structural precision and fluidity: cinched jackets meet menswear-inspired trousers, while accents like leather scarves and trompe-l’œil knits add layers of aesthetic complexity. Each look embodies a confident femininity, where historical roots and an avant-garde vision merge to redefine modern luxury.

For men, tailoring is relaxed and understated, with clean lines and generous proportions. Oversized blazers pair with easy-fit trousers, while twill shirts with neck bows add a playful, unconventional touch. The result is a wardrobe that combines refinement with practicality, maintaining a relaxed and authentic take on modernity.

Reimagined motifs

The Flora motif, crafted from the imagination of Vittorio Accornero de Testa, is reimagined with a bandana-inspired twist: the original design is reinterpreted and placed on garments with the precision of a scarf. A gradient version of the original appears on scarves knotted around the head while others feature equestrian symbols like horse bits and straps, underlining the heritage of the House.

Outerwear anchors the collection with exquisite craftsmanship that blends tradition and innovation. Highlights include tone-on-tone GG Monogram shearling, grained leather jackets, and shaved velvet-effect shearling, redefining the boundaries of casual luxury. From geometric inlays to internal finishings, every detail celebrates Italian artisanal excellence, offering a palpable and uncompromising sense of luxury.

Standout accessories

Accessories play a pivotal role. The Jackie 1961, an icon among icons, is reimagined in a contrast of archival materials and symbols, seeing suede paired with the Web stripe. The Blondie, with its signature circular element, is updated in shearling, merging elegance with comfort. Meanwhile, the new Gucci Softbit features a slouchy, minimalist design that gives the Horsebit a modern twist. For women, chunky loafers with various heel options stand out, while men’s loafers introduce details like a removable penny, some studded.

The collection is further enriched by bold jewelry defined by decisive proportions and sophisticated details: striking necklaces and earrings complete every look. Ultralight metal- framed sunglasses stand out with playful lens silhouettes and soft gradient hues. The palette reflects the energy of the 1970s, with warm earth tones illuminated by unexpected accents.