Bally partners with Reliance Brands Limited to expand its digital presence in India with an e-commerce website.
Bally women's cross-body bags and shoes
Swiss luxury brand Bally, in partnership with Reliance Brands Limited, has marked an important new chapter of digital growth with the launch of a dedicated ecommerce website, bally.in.
This latest launch in Bally’s accelerated digital strategy not only presents a globally recognized shopping interface but also strengthens brand awareness and accessibility across India. The website shares a wide variety of accessories and shoes for men and women across key categories and bestselling styles, while offering an elevated shopping experience that delivers a seamless journey at every touchpoint. From their ‘Complete the Look’ feature, mobile optimization, and ‘Find A Store’ tool, the website is a fully integrated technology stack, catering to customers across the country.
Bally sandals
Bally.in offers a window into the world of Bally, authentically recreating the international brand experience in India. With an existing footprint of three boutiques across key cities in India, this expansion underlines the company’s continued commitment to maximizing its presence in this market, translating brand values of quality, craftsmanship and excellent service into the digital sphere.
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