Enter a world of fantasy and dreams with Fendi Men’s newest Spring/Summer 2022 campaign, conceived by artistic director Silvia Venturini Fendi, and photographed by Nico Vascellari, with sharp silhouettes in a pastel palette.

FENDI Men's SS22 advertising Campaign

Shot in Rome, on the rooftop of the Fendi Headquarters at Palazzo della Civiltà Italiana, the new advertising campaign for the Fendi Men’s Spring/Summer 2022 Collection designed by Silvia Venturini Fendi – Fendi Artistic Director of Accessories and Menswear – brings the same energy and atmosphere of the show that took place in the same location. The collection comes alive through the campaign photographs and videos under the creative direction of multifaceted Italian artist Nico Vascellari.

Pastel colours and sharp sunglasses in FENDI Men's SS22 advertising campaign

Signature looks are captured in a daydream atmosphere, picturing models walking and standing across a cloudy Roman sky which evolves through the course of the day. The idea of a vision is enhanced by a play of mirrors and reflections, doubling models and multiplying points of view in a single shot. In fact, the campaign displays the idea behind the collection: a playful escape from reality, subverting everyday objects with the heights of Fendi craftsmanship.

FENDI Men's SS22 Campaign shot under a cloudy roman sky

The subtle palette of the collection echoes spring flora and the transient skies, as the ones portrayed in the advertising campaign. Pastel shots of lemon and lime, ice blue, lavender, pistachio and peony are shown against mineral shades of travertine, chalk, graphite and slate, giving life to a spectacular canvas of soft colours.

FENDI Men's SS22

Reflections on watching the world from above have inspired the Fendi Men’s Spring/Summer 2022 collection, a rich interplay of lightness and ease with a laser sharp focus on the future of luxury. New tailoring volumes combine a multitude of materials, shapes and utility details. The Fendi Earth topographic print, made up of abstract contoured motifs, floats across linen silk suiting, jacquard denim and plush crochet tees. Plucked from the Fendi archives, an illustrated map of Rome becomes Fendi Land, a cartographic drawing of the city with freehand FF logos. Following the idea of distorted reality, the Peekaboo appears with iconic Selleria macro stitches or in matte nylon, along with the new mini Fendiness backpack featuring its signature utility buckle and crossbody style.

Sharp tailored pieced in FENDI Men's SS22 Campaign

CREDITS:

Artistic Director of Accessories and Menswear: Silvia Venturini Fendi
Artistic Director of Jewellery: Delfina Delettrez Fendi
Creative Direction: Nico Vascellari
Photographer: Mattia Zoppellaro
Videographer: Giulio Tami
Models: Jethro Sapon, David Ge, Ibra, Dries Haseldonckx
Stylist: Julian Ganio
Location: Rome