A Light New Mood

The new essential bag’s line for Men from Fendi is all about Lightness, Casualness, and a sense of Playfulness… It’s called Fendiness!

FENDI Fendiness M Winter Capsule 2021 Baguette Messenger Medium FENDI Fendiness M Winter Capsule 2021 Baguette Messenger Large

Roman luxury maison Fendi goes practical and playfull this Fall-Winter. Designed for the modern ‘man on the move’, Fendi’s Fendiness is a new line of essential bags with a true Fendi soul, in the name of lightness, casualness and playfulness.

FENDI Fendiness M Winter Capsule 2021 Baguette Messenger Bag Medium FENDI Fendiness M Winter Capsule 2021 Baguette Messenger bag Medium

Functionality and versatility are key: every bag is designed to ensure maximum comfort whilst fitting every style. The result is a range of extremely lightweight and practical bags that will accompany the dynamic Fendi man in the great outdoors and in the everyday city: from the Baguette Messenger to the new Fendiness backpack, a casual and playful shape available in three sizes, large, small and mini with one-shoulder strap.

FENDI Fendiness M Winter Capsule 2021 Fendiness Backpack Large FENDI Fendiness M Winter Capsule 2021 Fendiness Backpack Large blue

The Fendiness line explores greener solutions and is crafted in Aquafil’s ECONYL®, a 100 percent regenerated nylon fibre. The yarn results from the collection of nylon waste that would otherwise pollute the Earth and can be recycled and remoulded infinitely without ever losing its quality. Fishing nets, fabric scraps, carpet flooring and industrial plastic are implied in the creation of this fibre, whose production does not involve the exploitation of any virgin material.

FENDI Fendiness M Winter Capsule 2021 Fendiness Backpack Mini

From iconic Fendi yellow to timeless black and pop cobalt blue, signature colour-blocking pervades materials, hardware and details for a super modern look.

FENDI Fendiness M Winter Capsule 2021 Fendiness Backpack Small FENDI Fendiness M Winter Capsule 2021 Fendiness Backpack Small black

The distinctive shapes and details such as the metal buckle closure presenting the double F logo of the Fendiness backpack – in silver or total black – or the more subtle tonal trimmings in Cuoio Romano leather, are a pure expression of the Fendi DNA.

Available in Fendi boutiques worldwide and on fendi.com from November 2021.

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Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor
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