Paris Hilton captured her fans’ hearts at Phoenix Palladium in Mumbai at the launch her latest fragrance, Ruby Rush, a bold, fruity and floral fragrance.

Paris Hilton X Ruby Rush, brought by Baccarose

That’s hot. Paris Hilton, the celeb whose fashion and lifestyle defined the noughties, was last seen in Mumbai, at the Phoenix Palladium, at the invitation of Baccarose, to launch her perfume Ruby Rush, with international DJ Pierre Ravan in tow.

“We were elated to host Paris Hilton in Mumbai for the launch of her latest fragrance, Ruby Rush. Baccarose has been distributing and marketing Paris Hilton fragrances since 2018, and the Rush Collection of fragrances has been a great success. Ruby Rush will be the new extension to the collection,” says Biju Antony, CEO and Executive Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.

Fans rush to greet Paris Hilton in Mumbai

The ruby is revered as a symbol of success, passion and sensuality. Ruby Rush is a vibrant addition to the Rush Collection that radiates a sleek silhouette and bold, rich attitude. Created to empower the wearer, Ruby Rush is a true symbol of confidence and power that draws attention and admirers and embodies the dynamism of Paris Hilton. Always bold and statement-making, Paris Hilton, dressed in a Papa Don’t Preach outfit, was excited to introduce her new fragrance at the meet and greet for her fans.

Paris Hilton with the bold and fruity-floral Ruby Rush

“I am obsessed with my new Ruby Rush fragrance, it’s my go-to scent for day and night,” says Paris Hilton. “I wear it to give me confidence and feel powerful. I love the colour red; it radiates energy and makes me feel sexy. In addition, red is the colour of the root chakra that allows us to be grounded and connected to universal energies, which is totally hot.”

“Parlux is very proud to be Paris’ partner, this is the 28th fragrance and we believe RUBY RUSH is a sign of the times,” says Lori Singer, President of Parlux Ltd. “People want to feel empowered, self-confident and positive.”

Paris Hilton holding a bottle of Ruby Rush

Good Things come in Red Packages

A vibrant addition to the Rush Collection, RUBY RUSH is encapsulated in Hilton’s signature feminine silhouette design. Showcasing a stunning red colour, thepackaging reflects the striking, sensual, bold personality of the woman who wears it.

A Floral and Fruity Fragrance

A tantalizing elixir that celebrates the colour red, Ruby Rush combines fruits, florals, and woods with touches of edible delights for an unforgettable experience. It begins with mouthwatering Juicy Cherry faceted with a refreshing Hibiscus Nectar, both wrapped in a sweet and delectable Whipped Cream. Dewy Raspberry Blossoms, a bold Red Dahlia and fresh Waterlily evolve the fragrance with feminine allure and ruby intensity. The fragrance dries down with sensual Sandalwood, rich Vanilla Bean and Musks that bring a cashmere-like warmth, giving this ode to the ruby an unmistakable and lasting impression.

Paris Hilton takes her famous selfie at the launch of Ruby Rush

‘When creating RUBY RUSH, I was inspired to create a fragrance that felt like a celebration – a moment to embrace life and all of its vibrant color, specifically this bold and luscious red hue,” says Gabriela Chelariu, Firmenich Perfumer, the world’s largest privately owned fragrance and taste company based in Switzerland. “I imagined Paris sipping a delicious, sparkling Cherry cocktail and used a variety of ingredients and accords to help promote this red sensation. From a mouthwatering Juicy Cherry and enticing Hibiscus Nectar to an ultra-feminine Red Dahlia, the colour red can be felt throughout the fragrance.”

While the top notes are Juicy Cherry, Hibiscus Nectar, and Whipped Cream, the heart of the fragrance is Raspberry blossoms, Red dahlia, and Waterlily. At its base, sits Sandalwood, Vanilla Bean, and Fluffy Musks.

The collection is priced at INR 4,950 (3.4 fl. oz / 100ml) EDP. It is available at all Parcos Stores & Parcos.com