The radical treatment for hair damage caused by over-colouring, and a fave of Tik Tok stars worldwide with a cult following, K18 enters India and promises to be a game changer.

K18 hair masks are now available in India

Revolutionary US-based haircare brand K18 marks it’s India entry this month, via a partnership with Mk Exim India Limited, following a phenomenal launch across salons in US and Europe. Bringing Biomimetic Hair science to haircare with breakthrough technology, the highly researched formulas are proven to restore damage in just four minutes by rebuilding keratin in the hair for instant results.

K18 leave-in molecular repair hair mask

Founded by tech industry veteran Suveen Sahib and beauty veteran Britta Cox, K18 offers a scientific approach to haircare, which is ready to bring about an additional category and become the disruptor in the Indian market. The K18Peptide™ - clinically proven to reverse hair damage in 4 minutes - was developed by applying computational models with sequence analogy used in biotech to the molecular structure of human hair. The peptide, a unique amino acid sequence, works on a molecular level to restore hair back to like-new strength and elasticity. By reaching the innermost layers of hair and reconnecting broken keratin chains - a result of bleaching, chemical services, and heat damage - the peptide provides lasting renewal instead of temporarily patching damage like more traditional cosmetic chemistry products on the market.

“We are truly excited to bring K18 to the Indian market,” says Suveen Sahib, founder of K18. “The brand is excited to reach a new audience through this expansion in India, educating consumers about why the science behind hair not only has a place in their self-care routine but is ushering in the next era of hair health. We believe hair is everything. Our biotech treatment allows for a new freedom of expression that comes with having healthy hair - and we believe all hair types and all people should be able to access that true renewal. If you love hair, you’re our person, end of story.”

K18 leave-in molecular repair hair mask mini

From the brand's official launch in 2020, K18 has been championed by renowned members of the professional haircare community and has since garnered a cult following through a roster of A-list celebrity fans and haircare advocates. The brand touts many stylist ambassadors including Yusef Williams, Priscilla Valles, Linh Phan, Aura Friedman, and Eric Vaughn. Beginning in the salon as a pro-first brand, the K18 in-salon service is used and sold in 20,000 salons in over 100 countries. K18 is launching in India with an in-salon hair care treatment and also at-home product which includes - a professional leave-in hair mist, mask treatment and a leave-in molecular repair hair mask.

K18 hair masks

“We have tested K18 extensively in all the top salons across India and the response has been phenomenal,” says Manish Dialani, Managing Director at Mk Exim India Limited. “K18 is a disruptive, results-driven brand that is focused on solving hair damage for clients of all hair types and textures, and we are so excited to introduce them to our hair community in India. It is time for a major shift in the hair environment and we are ready to witness that with K18."

Confirming the brand’s effectiveness, Hair Artist at Jean Claude Olivier - Elton Steve says that he had used the product and tested it on every hair type, with all chemical treatments and the results have been astounding! Maleeha Jafferbhoy, style director of Jean-Claude Biguine Salon & Spa India adds that K18 is a professional unique designed repair formula for all type of hair to live without boundaries.

The in-salon treatment is available at Jean-Claude Biguine Salon & Spas in Mumbai and Bengaluru, and Looks Salon in North India. The at-home products will be launched on the K18 India website from February 18, 2022 onwards.