An all new sulphate- and paraben-free hair cleanser by Kama Ayurveda packed with the goodness of traditional herbs and berries, reduces hair fall and makes it stronger.

Bringadi Hair Cleanser by Kama Ayurveda

On the heels of its award-winning Bringadi Intensive Treatment Hair Oil, Kama Ayurveda has launched the Bringadi Hair Cleanser for all hair types (including coloured hair), and is clinically proven to reduce hair fall by 60 percent, making hair six times stronger and five times more voluminous.

The launch also marks the very first time that the brand is presenting a new product supported by extensive clinical trials pre-launch. The Bringadi Hair Cleanser reinforces Kama Ayurveda’s mission to offer age-old Ayurvedic solutions, to address contemporary beauty and wellbeing concerns.

“When we founded Kama Ayurveda in 2002, our goal was to catalyse modern Beauty with the centuries-old principles of Ayurveda,” says Vivek Sahni, CEO and Co-Founder, Kama Ayurveda. “With each passing year, we find that the relevance of Ayurveda is all-pervasive. Our constant guide is the fact that Beauty is a function of the balance of the mind, body and soul, which are the pillars that support our philosophy. The extension of our Bringadi range, and the launch of the Bringadi Hair Cleanser is yet another step in giving form to this thought. This is the power of Ayurveda.”

From pollution to stressful lifestyles, shine, texture and strength of hair is usually the first indicator of one’s body’s reaction to external factors. The Bringadi Hair Cleanser was formulated in response to client feedback accumulated by Kama Ayurveda’s in-store and online beauty consultants. After extensive research and development, Kama Ayurveda Bringadi’s Hair Cleanser was born.

The Magic of Bhringraj and Amla

Bhringraj is the wonder herb of Ayurveda, and is also called Kesha Raja, for its hair revitalizing properties. It also contains amla or Indian gooseberry – an Ayurvedic elixir for skin and hair that’s used for a variety of beauty treatments. Bhringraj promotes hair growth, reduces greying and balding and makes the hair darker. It also keeps the hair shiny and healthy.

Amla treats dandruff, strengthens hair, and promotes hair growth while clearing the build-up of impurities from the scalp and reducing itchiness. The nutrients present in Amla penetrate the follicles, making the hair softer, shinier, and voluminous. A natural hair and scalp conditioner, softens and smooths the hair cuticle making it less prone to breakage.

A Rejuvenating Hair-Wash, the Kama Ayurveda Way:

Nourish with Bringadi Intensive Treatment Hair Oil; cleanse with Bringadi Hair Cleanser; and condition with Rose & Jasmine Hair Conditioner

• Detangle the hair with a wide-toothed comb before cleansing

• Use room temperature or luke-warm water while washing hair, for optimal hair health.

• Cleanse the scalp using the pads of your fingers

Priced at INR 415 for 50 ml and INR 1,495 for 200 ml, The Bringadi Hair Cleanser is available on www.kamaayurveda.com and at Kama Ayurveda stores across India.