OSAA by Adarsh launches its Flagship store at Ambawatta One, Mehrauli, New Delhi, with a Japan-inspired collection.
Interiors of OSAA by Adarsh Flagship store in New Delhi
It was a memorable, scintillating evening in the Capital before the nation-wide lockdown. Textile interpreter and designer, Adarsh launched the first OSAA by Adarsh’s flagship store in Delhi, in a soirée co-hosted by Gopalika Virmani. The label, founded in 2013, is steeped in heritage –and all pieces are made in Adarsh’s workshop in Kolkata.
“My art interpretation is Japanese, and the work technique is Bengali,” says Adarsh. “As you know, Bengal is famous for its intricate work, such as zardozi and aari. And this is how I interpret Japanese art, in my creations.” One look around the store, and you can spot cherry blossoms and tactile blooms on powdery blue, dusty rose, and lemony yellow lehengas. This newest collection is called ‘Nishiki’ (a form of brocade gold weavingin Japan). Lehengas, saris, and anarkalis in tissue, kora and organza have been used with appliqué and traditional craftsmanship like aari-taari, zari, and knotwork. “The fabric I’ve used is gold weave handloom, with metalwork,” says Adarsh. “My summer launch for the bride had to be pastel, so the colours are appropriate for the season.”
Designer Adarsh with co-host GopalikaVirmani at the OSAA by Adarsh Flagship store launch
The 3,000 sq ft minimalistic store, a hop, skip, and a jump from the Qutub Minar, was conceived by Adarsh in collaboration with scenographer Swarup Dutta. Origami-inspired décor modules match the synergies of the Japan-inspired collection, in collaboration with Ankon Mitra. A lovely little bridal section gives would-be brides privacy.
The launch was attended by designers Joy Mita, Reynu Taandon, Anupamaa Dayal, and Cecile d’Ascoli, among others.
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The interiors of the store, with the discreet bridal section
Some lehengas on display at OSAA by Adarsh
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